Throughout an entire semester, my crisis communications class was coached on how to effectively prepare for, respond to and analyze a crisis through a communicator’s lens. Studying clients in real time – Facebook, the British Monarchy, Janssen & Janssen Pharm. and the CDC – we prepared for a virtual press conference* with real journalists and professionals to test our ability to effectively communicate through client scrutiny.
We were eventually tasked to create a crisis plan for our clients, consisting of thorough definitions, guides, and expectations for the organization to consider when faced with a crisis. Below is my client’s – Facebook, Inc. – plan.
*Due to the nature of COVID-19 in early April 2020, our press conference had to become a digital Zoom presentation with Q&A.