Experience

PR Account Manager, Fabric Media | New York City, July 2023 - Present

• Plans and executes B2B media strategies for clients at the intersection of media, entertainment and technology for a top 5 U.S. PR agency (per CommunicationsMatch via CommPRO).

• Proven earned media results across advertising, marketing, and B2B entertainment trade media that have resulted in direct leads and increased share of voice.

• Leads media measurement division within agency to quantify media strategies and benchmark growth in earned media.

• Manages relationships with client communication liaisons to reach shared PR and marketing goals.

• Facilitates press engagements with C-Suite and other senior member executives for public-facing engagements in the B2B media industry including IAB NewFronts, CES, Advertising Week and others.

PR Account Executive, Fabric Media | Denver, Nov. 2021 - June 2023

• Established and nurtured relationships with consumer tech reviewers across broadcast and digital media for one of America’s top selling smart TVs, resulting in 2x increase in media presence, year-over-year.

• Produced virtual press conferences between product marketers and consumer technology press to announce the latest in affordable home entertainment.

• Managed press logistics for a national product review tour that transported the latest in smart TV technology to reviewers backyards (literally).

• Maintained B2B PR partner relations for a leading smart TV brand to share stories on new programming, collaborations and capabilities for consumer and business audiences.

• Managed day-to-day communications with client liaisons to track ongoing progress of campaigns and initiatives.

• Crafted press materials and led media outreach strategies that secured media interest for stories across the business of TV advertising, creator marketing, social video and CTV.

• Established media measurement practices and standards across the agency to quantify campaign and account success.

Marketing & PR Coordinator, Fabric Media | Denver, Sept. 2020 - Oct. 2021

• Assisted PR functions of the B2B agency including media monitoring, press release crafting and basic client communications.

• Synthesized industry news and research across advertising, marketing and business media trades to clients and internal teams across the B2B SaSS technology, media and entertainment industries.

• Assisted account leads in pitching B2B media across advertising/ marketing, business and entertainment trades.

• Organized and prepared meeting agendas, interview one-sheets, and other relevant materials for communications between clients and media.

• Maintained media lists across the agency portfolio for campaigns related to corporate communications, product announcements, data storytelling and more.

PR - Classical Intern, John F. Kennedy Center for the Performing Arts | Washington, D.C., June - Aug. 2019

• Developed media lists and practiced pitching stories to national and regional outlets in preparation for the Kennedy Center’s first expansion project, The REACH

• Established and maintained press relationships for the Kennedy Center’s first Summer Rooftop Happy Hour Series that generated an average of 3,000 guests per event

• Managed and coordinated top entertainment talent as part of a celebratory National Symphony Orchestra concert in partnership with NASA for the 50th Anniversary of the Apollo 11 mission

• Composed and edited press releases, media advisories, and performance programs for various classical and non-classical events for the Center

• Completed the Kennedy Center Internship Program that consisted of weekly classes in various arts administrative departments which informed a final pitch to institute programming that aligned with the Center’s mission and vision

Marketing/ PR Intern, London Film Academy | London, U.K., Sept. - Dec. 2018

• Audited social media communications and developed new style guides to reach target audiences

• Designed marketing materials for the annual student showcase at the British Film Institute, attended by over 500 guests of upcoming filmmakers and industry professionals

• Connected producers to film students for future creative projects and advised students on networking opportunities

Education

University of North Carolina at Chapel Hill, May 2020

Hussman School of Journalism & Media — B.A. in Media and Journalism with a focus in public relations; second major earned in political science. Graduated with Distinction.

Honors Carolina in London, U.K., Fall 2018

Study Abroad program with courses focused in British media, politics and theatre.

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Skills + Talents

 

    • Earns coverage in national, top-tier media across entertainment, tech and marketing trades including The New York Times, Variety, Ad Age, Adweek, Digiday, Business Insider, and more.

    • Proves to increase client presence in earned media year-over-year, thereby expanding reach and media equivalency.

    • Launched a national media tour involving multiple stakeholders across the retail, consumer and B2B markets for a leading smart TV company.

    • Assisted in crafting messaging and placing coverage for new measurement currency transforming television market.

    • Proficient in using PR tracking softwares including Cision, Onclusive, and Critical Mention to quantify earned campaign efforts.

    • Experience in developing competitor analyses for clients and brands based on media presence and reach.

    • Experience maintaining targeted media lists and managing press mentions for client use and presentation.

    • Proficient in Adobe Suite — including Illustrator, Photoshop, InDesign, Premiere and more — to craft assets for client needs.

    • Experience using asset creation/management tools including Infogram, Frame.io, and others.

    • Experience using iSpot.tv and Tubular Labs dashboards to calculate impressions, reach, and engagement across linear TV and social video.

 

MEDIA RELATIONS IN ACTION